Whether the spotlight is expected or unexpected, one trusted advisor to assess your situation and connect you with the right specialists.
Public attention brings decisions that are hard to make alone: what matters, what can wait, and who is qualified to help.
When to Call BDN
Let’s walk through when you might need us. BDN is the independent advisor that helps you navigate the reputational landscape.
Reputational help exists. Knowing what kind of help you need is the hard part.
PR
- Media relations
- Crisis management
- Media training
- Speechwriting
Social media
- Social strategy
- Platform escalation
Technology
- Social listening
- SEO and AI search
- Wikipedia
- Narrative intelligence
- Deepfake detection
Legal
- Reputation law
- Digital evidence
Security
- Digital privacy
- Online harassment detection
Examples only; not an exhaustive list.
You’re receiving or likely to receive attention from media outlets.
Often involves:
- Media relations
- Media training
- Social strategy
- Social listening
There is missing or inaccurate AI, Google, or Wikipedia information about you.
Often involves:
- SEO and AI search
- Wikipedia
- Media relations
You need a social media company to take down a post about you that violates its policies.
Often involves:
- Platform escalation
- Social listening
- Digital evidence
- Reputation law
You’re in the middle of taking legal action or planning for it.
Often involves:
- Reputation law
- Digital evidence
- Crisis management
- Media relations
- Social listening
Misinformation is spreading about you, or could in the future.
Often involves:
- Narrative intelligence
- Social listening
- Deepfake detection
- Platform escalation
- Crisis management
Your personal information is exposed and/or you’re worried about online threats.
Often involves:
- Digital privacy
- Online harassment detection
- Platform escalation
- Digital evidence
You’re thinking about your full reputational picture.
Does this apply to you? Schedule a complimentary call
Examples only; not an exhaustive list.
Does this apply to you? Schedule a complimentary call
Reputational help exists. Knowing what kind of help you need is the hard part.
Let’s get organized.
Each reputational protection category holds several kinds of specialist. BDN helps you decide what you need and who can help.
Situation 1
You’re receiving or likely to receive attention from media outlets.
Often involves: Media relations · Media training · Social strategy · Social listening
Situation 2
There is missing or inaccurate AI, Google, or Wikipedia information about you.
Often involves: SEO and AI search · Wikipedia · Media relations
Situation 3
You need a social media company to take down a post about you that violates its policies.
Often involves: Platform escalation · Social listening · Digital evidence · Reputation law
Situation 4
You’re in the middle of taking legal action or planning for it.
Often involves: Reputation law · Digital evidence · Crisis management · Media relations · Social listening
Situation 5
Misinformation is spreading about you, or could in the future.
Often involves: Narrative intelligence · Social listening · Deepfake detection · Platform escalation · Crisis management
Situation 6
Your personal information is exposed and/or you’re worried about online threats.
Often involves: Digital privacy · Online harassment detection · Platform escalation · Digital evidence
Situation 7
You’re thinking about your full reputational picture.
One independent perspective across all five reputational protection categories. We figure out what your situation needs, then match you with the right specialists.
One independent perspective across all five reputational protection categories. We figure out what your situation needs, then match you with the right specialists.
Who we serve
We work across industries. These are some of the client types we serve.
- Law firms, PR firms, and their clients
- Boards and general counsel
- Venture and private equity firms and their portfolios
- Talent agencies, sports organizations, and their talent
- Public figures, family offices, and executives
- Academic and philanthropic institutions
- Healthcare systems and physicians
What We Do
Our reputational diagnostic process gives you an independent assessment and options built around your situation. We work with you to figure out which steps you need and scope the project from there.
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Intake
We discuss your situation during a complimentary 30-minute call.
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Deep Dive
We review your requirements in depth and deliver written recommendations on the approach and specialist categories needed.
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Outreach
With your approval, we reach out to the specialists in our network who fit your needs for an informal conflict and availability check.
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Review
We partner with you to conduct a formal selection process to find the right reputational specialist for you.
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Selection
We provide recommendations to inform your final decision and handoff to the specialist you choose.
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Retained Advisory Support
If you need standing access to a reputational advisor who's already briefed on your situation, we offer retained advisory support as an ongoing option beyond a single diagnostic.
About Niall Janney
Formerly a Vice President at Sunshine Sachs Morgan & Lylis and an advisor to senior executives at the FBI.
Niall Janney is Founder and President of BDN Advisors, an independent practice that helps individuals and organizations protect and strengthen their reputations. At Sunshine Sachs, he led crisis, corporate technology, and media training work for clients that included Fortune 100 executives, startup founders, nonprofit leaders, actors, creatives, and philanthropists. Niall graduated Harvard with a Political Science degree and is based in Los Angeles.
Frequently asked questions
Am I a fit for BDN?
If you’re facing public attention, or expect to, you’re likely a fit. Schedule a complimentary call and we’ll give you a straight answer. We work with clients whose needs range from addressing missing or inaccurate information in search results, AI answers, or Wikipedia, to those facing complex issues involving deepfakes and disinformation campaigns.
What are your rates?
Every engagement is scoped to the situation, so pricing varies. The initial call is complimentary. From there, we’ll give you a clear, fixed quote before any paid work begins. Your fee reflects the complexity of your situation, never the cost or type of solution we recommend.
Do you take commissions from specialist firms?
No. We work for you, which is why BDN does not accept commissions, referral fees, or other compensation from specialists.
Do I have to do all the steps of the reputational diagnostic?
No. Each phase is scoped and delivered on its own, and you can choose to pause or continue after any of them.
Am I obligated to take on a specialist if I go through the full process?
No. Our role is to bring you qualified specialists and provide guidance to inform your decision. The final decision to engage a firm or not is up to you.
What if I just need a quick recommendation for one specialist?
We adjust the scope of our engagement based on your needs, so give us a call.
What kinds of specialists do you work with?
We work with specialists across five reputational protection categories: PR, social media, technology, legal, and security. Examples include media relations, crisis management, media training, speechwriting, social media strategy and management, platform escalation, social listening, SEO and AI search, Wikipedia, narrative intelligence, deepfake detection, reputation and media law, digital evidence and expert support, digital privacy, and harassment and threat detection. This list is not exhaustive. If you don’t see your need here, give us a call.
Do you provide any of these specialist services yourself?
We don’t execute reputational services ourselves. We focus on vetting and connecting. One exception: clients have the option of doing media training with us or working with an outside specialist.
Do you provide legal advice?
No, we aren’t a law firm, but we can point you in the right direction.
Couldn’t I just ask Google or AI for reputational specialist recommendations?
You certainly can, but search results won’t give you an informed, independent perspective on which specialists are qualified, available, or right for your situation. Give us a quick call and we’re happy to discuss what you found.
Do you take on clients who want accurate information removed or suppressed?
No. We don’t knowingly take on clients, or recommend specialists, whose goal is to remove accurate information, mislead audiences, or violate the law.
Is our conversation confidential?
Yes. We’re also willing to sign an NDA as part of an engagement when needed.
Do you work with clients outside the US?
Yes, but we discuss BDN’s capabilities with every prospective client, US-based or not, before taking them on. If we believe someone would be better served elsewhere, we’ll say so.
Start with a conversation
We are available for a complimentary call for initial questions. Together, we can determine the next steps that are right for you.
info@bdnadvisors.com 844-456-BDNA 11150 W. Olympic Blvd, Suite 1050, Los Angeles, CA 90064
For specialists
We maintain a small, deliberately curated bench and review it continuously as client needs change. If your firm works in one or more reputational protection categories, we're glad to hear from you at info@bdnadvisors.com. BDN is independent and operates on a fee-only basis: we are compensated by our clients, not specialists.